In this insightful episode of FrameworkFocus™, guest host Todd Eury (Pharmacy Podcast Network) sits down with media leaders Greg Cianfarani, CEO of RxInsider, and Will Lockwood, Senior Editor of Pharmacy Technology and Management Review (PTMR), to explore the latest trends shaping long-term care (LTC) pharmacy. Throughout the episode, the conversation explores the critical topics they've covered in 2024, from technological innovations like AI and automation to emerging industry challenges. This insightful discussion also highlights how these media platforms provide unique value to the LTC community.

“We are at the intersection of technology and pharmacy management. That intersection has been getting busier over the years… there’s really no way you're running a successful pharmacy without a robust technology suite these days,” Lockwood noted. “That’s our goal. Keep the market informed, keep pharmacists informed, and help everybody out there know what’s going on.”

“(RxInsider) was essentially a job board for pharmacists,” Cianfarani said. “We evolved over the years. We listened to the market, we listened to pharmacists… (our publication) came out of the need to educate the community on products and services that they just weren’t aware of.”

The episode features a glimpse into the future of LTC Pharmacy and what the coming years could look like. You don't want to miss these expert insights from the forefront of pharmacy media.

About Gregory Cianfarani

Gregory Cianfarani is the founder of both RXinsider and CORE Higher Education Group, MarCom and EdTech companies based in Rhode Island. Greg currently serves as the CEO of RXinsider and remains a minority shareholder in CORE Higher Education Group.

Greg has more than 30 years of management experience in healthcare and higher education in the areas of SaaS, MarcCom, publishing, project management, sales, training, business development, and pharmacy practice. With an entrepreneurial spirit, Greg specializes in guiding teams in developing and marketing MarCom services and SaaS applications focused on niche needs within healthcare and higher education.

Greg's passion is the development of unique, practical, and successful technologies that support healthcare practitioners, students, and educators throughout their continuum of practice as a practitioner and a preceptor. Greg received his B.S. in 1992 from The University of Rhode Island, College of Pharmacy.

About Will Lockwood

Will Lockwood is the Senior Editor of Pharmacy Technology and Management Review. He is also the Owner and Director of Editorial Content at ComputerTalk Associates, Inc., where he has led the company for over 23 years. With a strong background in pharmacy automation, Will also served as the Assistant Executive Director for the American Society for Automation in Pharmacy (ASAP) from 2001 to 2010. He is an expert in pharmacy technology and content creation, playing a key role in providing valuable insights and solutions to the industry. Will is based in Blue Bell, Pennsylvania.

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Framework Focus is focused exclusively on Long-Term Care Pharmacy. We release a new episode on the second Wednesday of every month that addresses the hottest topics in LTC pharmacy through timely interviews with industry trailblazers, thought leaders, and LTC pharmacists. Follow and subscribe to the podcast wherever you listen so you do not miss an upcoming episode.