Live from the FrameworkLTC Innovation Conference (Part 1) | FrameworkFocus™
In part one of our special three-part Innovation Conference series, host Todd Eury (Pharmacy Podcast Network) takes listeners inside the 2025 FrameworkLTC Innovation Conference. Recorded live on-site, this episode features conversations with long-term care (LTC) pharmacy leaders, partner exhibitors, and members of the SoftWriters team. Hear firsthand insights and success stories that highlight innovation, collaboration, and the future of LTC pharmacy.
As Todd noted, “It’s almost like SoftWriters is creating a new blueprint for the future of LTC Pharmacy.” That future was on full display throughout the conference, where attendees and partners alike shared how technology, collaboration, and community are shaping the next era of long-term care pharmacy.
The Importance of the FrameworkLTC Innovation Conference
Patrick Cosgrove, Regional Sales Executive at SoftWriters, emphasized the spirit of innovation the conference fosters each year:
“The ideas that come from this conference are the stepping stones to the future.”
That energy of progress resonated with Alisha Wetzel, Senior Director of Sales at ThirdWaveRx, who added, “I love the energy of all of the innovators here.” It’s that enthusiasm and shared commitment to improvement that continues to drive the LTC industry forward.
From the partner side, Bill Hertz, Senior Director of Marketing at BD, reflected on the greater purpose behind the work:
“The long-term care industry and what pharmacies are able to provide is critical to the aging population, and we're thrilled to be able to support them.”
For Greg Hutchison, VP of Solutions and Support at Carvajal Technology Group, the value comes from the close collaboration with the FrameworkLTC user community:
“We have experience across the FrameworkLTC product suite… we staff the people who know how to use your software.”
That partnership spirit also extends to the SoftWriters team itself. Theresa Cunningham, Implementation Specialist, shared what makes the event so special for her:
“My favorite part of the conference is getting to see all the customers and interacting with them.”
And as Jeff Swanson, SVP of Sales and Marketing at JFCRx, summed up:
“It’s an impactful conference because the majority of the big players in the long-term care industry are FrameworkLTC customers... it's the most impactful show that we do.”
From meaningful conversations to forward-thinking collaboration, the first episode of this special Innovation Conference series captures what makes the event a cornerstone for the LTC pharmacy community.
Featured Guests in Part One
Part one of this three-part series includes the following interviews:
- Patrick Cosgrove, Regional Sales Executive, SoftWriters (2:50 - 6:17)
- Alisha Wetzel, Senior Director of Sales, ThirdWaveRx (6:22 - 11:45)
- Bill Hertz, Senior Director of Marketing, BD (11:57 - 15:30)
- Chris Callahan, Partner, Echelon Risk + Cyber (16:40 - 23:02)
- Greg Hutchison, VP of Solutions and Support, Carvajal Technology Group (23:07 - 29:10)
- Theresa Cunningham, CPhT, Implementation Specialist, SoftWriters (29:15 - 29:42)
- Jeff Swanson, SVP Sales and Marketing, JFCRx (29:47 - 33:45)
Stay Connected to FrameworkFocus
In addition to the player above, you can also listen to the full episode using one of the links below:
FrameworkFocus is focused exclusively on Long-Term Care Pharmacy. We release a new episode every month that addresses the hottest topics in LTC pharmacy through timely interviews with industry trailblazers, thought leaders, and LTC pharmacists. Follow and subscribe to the podcast wherever you listen so you do not miss an upcoming episode.
